Showcasing ‘Iconic Melbourne’ for Visa China
Campaign by VISA China to encourage Chinese tourists to travel to Melbourne and explore the city’s iconic and ‘off the beaten path’ attractions spanning retail, hospitality and culture.
34 locations shot over 3 days – photography used in digital components in China (interactive website & viral video) and Melbourne (rental bicycles with digital city guide).
Showcasing Melbourne is one of our favourite things to do – we love this city and revealing its fun pockets and hidden secrets to newcomers. It was awesome to collaborate with a great team of producers, art directors and location wranglers from both China and Melbourne. For more info see our blog post.
Agency: BBDO China
Production Company: HUB Productions (Melbourne) & Godmother Productions (China)