Advertising, Editorial & Commercial Photographer in Melbourne, Australia



Recent Posts


Skip to main content

Image Workshop is the collaboration of multi-award-winning
Melbourne photographers Sharon Blance and Brence Coghill

We shoot commercial and editorial projects with a strong focus on people.

Compelling and targeted imagery that stands out – whether it’s a single hero shot, custom image library, pop-up brand activation or a feature story.

We’re not just gear technicians and Photoshop wizards (although we are those things too). We’re “Ideas People”. Our clients appreciate the creative energy and insight we bring to every project.

We don’t just ask “What do you need a photo of?” but instead, “What is the story that needs to be told?”

Melbourne based photographers Brence Coghill and Sharon Blance of Image Workshop photography

Brence Coghill

Brence had semi-nomadic parents and he grew up variously in England, South Africa and New Zealand.

He possesses a double threat of technical prowess with creative flair, with a particular interest in photographic lighting design, problem-solving and generally ‘making sh*t happen’.

Brence also has an enviable talent for building props, rigging sets, and getting stubborn computer equipment to bend to his will. In his spare time he shoots wet plate photographs on a big old-timey wooden camera.

Personal website

Recent Awards & Recognition

2020  First Place (People) – The Mono Awards

2020  4x Honourable Mentions – PX3 Prix de la Photographie Paris

2019  Silver Winner, Bronze Winner and an Honourable Mention – Tokyo International Foto Awards

2019  5x Highly Commended and 3x Honourable Mentions – Australian Photography Awards

2019  Honourable Mention – International Photography Awards

2019  Silver Winner – Prix de la Photographie Paris

2017  Featured in Capture Magazine ‘The Annual’ of the best photographers in Australia

2016  Double Finalist – Australian Photography Awards

Sharon Blance

Sharon grew up in Canada and has been creating pictures for as long as she can remember. Her first love was painting, until a school project to make a pinhole camera from a shoebox sparked a lifelong fascination with photography.

Known for her unique creative ideas, incredible energy and uncanny knack of relating to just about anyone, Sharon’s high-octane enthusiasm puts even inexperienced subjects at ease and fosters a sense of fun on shoots.

She loves sci-fi and has a weakness for grilled cheese sandwiches.

Personal website

Recent Awards & Recognition

2021  Honourable Mention – Tokyo International Foto Awards

2021  2x Honourable Mentions – PX3 Prix de la Photographie Paris

2021  Shortlisted – Australian Photography Awards

2020  2x Honourable Mentions – PX3 Prix de la Photographie Paris

2019  Honourable Mention – Tokyo International Foto Awards

2019  Third Place (Film/Analogue) plus 4x Highly Commended and an Honourable Mention – Australian Photography Awards

2019  3x Honourable Mentions – International Photography Awards

2019 & 2018  Invited exhibitor at AddOn – a core event at Head On Photography Festival, Australia’s largest photography festival

2018  Silver Winner – PX3 Prix de la Photographie Paris

2017  6th place (Portrait) – Australian Photography Awards

2016  Hong Kong NEON series featured by Wired, Fubiz, Creative Boom and My Modern Met

2016  Invited exhibitor at Return to Hanging Rock / The National Trust

Clients include

VISA China   /   Toyota Australia   /   Beats by Dr. Dre   /   Singapore Airlines SilverKris magazine   /   The Nature Conservancy   /   Melbourne Water   /   University of Melbourne   /   Airservices Australia   /   Navantia Australia   /   Nursing and Midwifery Board of Australia   /   William Angliss Institute   /   Australian Government Department of Defence   /   DrinkWise   /   Southern Cross Austereo   /   Code Compliance Monitoring Committee   /   Department of Corrections New Zealand

Nice things our clients say

Image Workshop got the absolute best out of our staff and locations. Our new corporate library is vibrant and stunning, showing the best that our company has to offer. It’s hands down my favourite project to date!

Gemma CajinaDesign & Multimedia Specialist, Airservices Australia

We were very impressed with the depth of understanding Image Workshop sought prior to the shoot to ensure the right shots were taken for our various needs. We are enormously pleased with the photographs and the level of care and attention taken.

Andrew PatrickManaging Director, MARQ Private Funds

Sharon and Brence went above and beyond the brief to provide us with exactly what we needed and more: high quality, professional images that powerfully convey who we are and what we do.

Robert McGregorCompliance Manager, Code Compliance Monitoring Committee

Sharon and Brence were an absolute pleasure to work with. I am based on the east coast of the U.S., and they made a photo assignment occurring in Australia a painless process. They came to the assignment having done their homework, mapping out lots of creative visual strategies and a plan for the assignment that took into consideration all our requests and needs but elevated through their talent and energy.

Rolaine OssmanAssistant Photo Editor, Nature Conservancy magazine

Despite being given a challenging video project with an incredibly tight timeframe, Image Workshop delivered beyond my expectations. I was truly impressed by their professional approach, positive energy and the smooth handling of some last minute issues. The videos generated huge buzz and the project was a massive success.

Jill CarterAssociate Director - Capability Development, University of Melbourne

I give you both two thumbs up!

Charlie ChengExecutive Producer, Mouse Ink Productions (China)

The photos were fantastic and we’ve had great feedback not only about the quality of the photographs, but Sharon’s brilliant interpersonal skills and how she made people feel at ease.

Carly HobdaySenior Change Management Consultant - Toyota Australia

Sharon and Brence completely rejuvenated our image library in a very tight timeframe. They were vigilant with compliance, quick at problem solving and best of all, the photos look beautiful and deliver on all aspects of the brief!

Ainslie FraserProduction Coordinator, Marketing and Communications, William Angliss Institute

From the start it was clear Sharon and Brence operate very professionally and have the ability to add layers of creativity to a brand experience concept. Their continued energy on-site was truly impressive! We loved working with Image Workshop and couldn’t have expected a better service.

Tom IronsideGlobal Executive Producer, MKTG