It’s SUPER exciting when you receive a client enquiry and the brief includes reference photos of air traffic control towers and firefighters battling flaming jet engines. We really, really wanted to shoot this project. Luckily the feeling was mutual and Airservices Australia engaged Image Workshop to create a fresh new Brand Library of images showcasing their amazing people and facilities at Melbourne Airport.
Airservices Australia provides navigation and airplane tracking services, managing 11 percent of the world’s airspace and tracking over 4 million planes a year. They also provide specialist aviation rescue fire fighting services at Australian airports.
Their brief was very much focused on showcasing People, Skills, and Teamwork. Which is totally up our alley as we love to create photos of skilled people at work in their professional niche.
We worked closely with Airservices Australia to meticulously plan a complex 3-day shoot at Melbourne Airport to photograph an array of departments, including:
- training in a state-of-the art 360-degree air traffic control simulator
- enroute aircraft tracking operations
- air traffic control tower operations
- mechanical and technical support staff & services
- Airside firefighting and Hot Fire Training Ground fire & rescue drills
The shoot went stunningly well (yay, exceedingly precise planning!) and we delivered a fresh new library of 120 images to Airservices showcasing their skilled teams at work keeping us all safe.