Did somebody say… outdoor party?
We created a collection of lifestyle photography for DrinkWise, an Australian not-for-profit whose remit is to promote healthier and safer drinking culture (and let’s face it, Australia doesn’t have the best reputation for responsible drinking).
DrinkWise isn’t about trying to get people to ‘not drink’, but is about making healthier choices – the vibe being that you can still have fun and be social while being responsible.
Images were shot at a residential location in Melbourne. DrinkWise’s designer had a very clear brief on what they were after content-wise in terms of the lifestyle photography ‘look’, and knew exactly how the images would be laid out and cropped on the print collateral, so we were able to overlay the design mockups on shoot day as we styled and shot each image, to check that there was enough negative space in the shots for the text overlays that would be applied later.
Here’s a few of our fave images from the shoot.