It’s awesome when clients trust us to do something more out of the box than they’re used to.
CCMC monitors banks’ compliance with the Code of Banking Practice and investigates allegations of misconduct. It sounds a little dry I know; but really they’re looking out for people like you and I, and making sure banks aren’t doing anything dodgy. ‘Champions of the Little Guy’, if you will.
Corporate annual report photography has a tendency to all look the same and can get a bit dull. You know the shots – generic glassy offices and apparently endless boardroom meetings.
We wanted to do something different, but that still reflected CCMC’s mandate and operations. Rather than solely creating photos of their staff and offices – which, lets face it, is all about them – we suggested an alternative approach from a fresh perspective.
What if we focused the imagery on the everyday people and small businesses that CCMC represents?
Key executive portraits and corporate headshots would still be required, of course, but these would be complemented by images of small businesses, dynamic ‘people on the street’ and vibrant city scenes.
We worked closely with Mackay Branson on refining the visual appraoch and defining the key motifs – a dynamic sense of ‘people in motion’, negative space for design flexibility, and creative out-of-focus shots that could be used as backgrounds for overlaid graphics.
CCMC put their trust in us to execute this new creative direction, giving us flexibility to shoot in an exploratory fashion and explore the themes – and everbody involved was thrilled with the final result.
For an industry that can sometimes come across as pretty ‘dry’, we’re stoked to have injected a bit of colour and life.
Below is a selection of the annual report photography showing the corporate portraits and the new fresh dynamic scenes of ‘everyday people’ – including a few shots that didn’t make it into the final document due to a tight page count, but are some of our favourites.