Advertising, Editorial & Commercial Photographer in Melbourne, Australia

Annual Report Photography – out of the office and into the street

Annual report photography by Image Workshop, Melbourne commercial photographers
It’s awesome when clients trust us to do something more out of the box than they’re used to.

We’re pleased to have created the latest annual report photography for CCMC – the Code Compliance Monitoring Committee, working alongside Mackay Branson design.

CCMC monitors banks’ compliance with the Code of Banking Practice and investigates allegations of misconduct. It sounds a little dry I know; but really they’re looking out for people like you and I, and making sure banks aren’t doing anything dodgy. ‘Champions of the Little Guy’, if you will.

Corporate annual report photography has a tendency to all look the same and can get a bit dull. You know the shots – generic glassy offices and apparently endless boardroom meetings.

We wanted to do something different, but that still reflected CCMC’s mandate and operations. Rather than solely creating photos of their staff and offices – which, lets face it, is all about them – we suggested an alternative approach from a fresh perspective.

What if we focused the imagery on the everyday people and small businesses that CCMC represents?

Mechanic for CCMC Annual Report, photography by Sharon and Brence of Image Workshop, Melbourne corporate & commercial photography

Key executive portraits and corporate headshots would still be required, of course, but these would be complemented by images of small businesses, dynamic ‘people on the street’ and vibrant city scenes.

We worked closely with Mackay Branson on refining the visual appraoch and defining the key motifs – a dynamic sense of ‘people in motion’, negative space for design flexibility, and creative out-of-focus shots that could be used as backgrounds for overlaid graphics.

CCMC put their trust in us to execute this new creative direction, giving us flexibility to shoot in an exploratory fashion and explore the themes – and everbody involved was thrilled with the final result.

For an industry that can sometimes come across as pretty ‘dry’, we’re stoked to have injected a bit of colour and life.

Below is a selection of the annual report photography showing the corporate portraits and the new fresh dynamic scenes of ‘everyday people’ – including a few shots that didn’t make it into the final document due to a tight page count, but are some of our favourites.

Corporate portraits and annual report photography by Sharon Blance, Melbourne photographer for Image Workshop

Corporate headshots as part of annual report photography by Image Workshop, melbourne corporate photography

Annual report photography in Melbourne by Image Workshop

Dynamic photography for annual reports, by Melbourne photographers Sharon and Brence of Image Workshop

Annual report photography with a fresh perspective, by Image Workshop, corporate and commercial photography in Melbourne Australia

Annual report photography by Melbourne based corporate and commercial photographers Sharon and Brence of Image Workshop

Colourful and dynamic images shot as backgrounds for an Annual Report, by Melbourne commercial photographers Image Workshop

Vibrant annual report photography with a fresh perspective, shot by Image Workshop, Melbourne commercial & corporate photography

Small business photography shot for an Annual Report by Melbourne photographers Sharon Blance and Brence Coghill

CCMC Annual Report, photography by Sharon and Brence of Image Workshop, Melbourne corporate & commercial photography

CCMC Annual Report, photography by Sharon and Brence of Image Workshop, Melbourne corporate & commercial photography

Executive portraits and corporate headshots for annual report photography by Melbourne photographers Sharon Blance and Brence Coghill of Image Workshop

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